Business Strategies

On the cards

Business cards are important. Very important.
So many businesses either don't have cards, or else use cheap and unprofessional cards, which is really quite embarrassing. If something is worth doing (and believe me, with business cards, it's worth doing!) it is worth doing right.

Having no business card means the customer has to work to seek you out – and your goal should be to make it as easy for customers. Don't expect customers to search for you in the yellow pages or online when they need your services. They just might come across your competitor and try them out and you lose them.

Value all business

Treat small orders the same as large ones. Small customers become big customers, and new customers are unlikely to give you a big order until you've proven yourself. Opinions are formed after the first transaction. Your first chance may be your last.

Constantly show your customers how much you appreciate them. This does not take you a lot of time, but it can pay big dividends for your business. Write thank you notes, send small gifts, provide frequent-buyer benefits such as discount coupons or specials, host an annual customer-appreciation dinner, get to know each customer so that you can send congratulatory notes or cards for special events, and reward those who refer new clients.

 

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